What are the benefits of a bright signage for your company? Today, we’ll discuss some of the reasons why an lighting your signage may be exactly the thing you’re looking for.
Your signage for business is among the most crucial marketing tools. It informs your clients and customers what you do, where you are located where you are, who you are and often, the things you do.
Your signage is among the first things customers be able to see upon entering your establishment and it’s always a good idea to ensure that your brand’s visual appeal is unmatched. For that reason, adding your signs with lighting is a great option to be noticed.
Traditionally, illuminated signs were constructed using electrified neon. Through filling glass tubings filled with the gas neon (or another noble gas) and then running an electric current through it, an eerie, buzzing effect can be created.
Nowadays neon is mostly out of style (except when people are specifically looking for the old-fashioned throwback look). The majority of modern illuminated signs are made making use of lighting emitting diodes (LEDs) they are available in a variety of colours. They are also more energy efficient than neon While a traditional neon sign could require 15,000 volts of power and an equivalent LED installation could be powered by just 24 Volts!
What are the benefits of having a glowing advertising sign for your company? In this article, we’ll review five of the major advantages ….
Visibility and discoverability
There’s no doubt about it lighting can make your business stand out. An illuminated sign in the dark could be a beacon to inform customers that they are there, and attract them to your business.
Illuminated signage doesn’t require it to be used by businesses that are open late. Even for businesses which closes at 5pm it’s still an excellent idea to keep the signs up to remind customers that you are there. This makes your company appear to be a solid steady presence that won’t disappear because the sun has set.
Another advantage of all-night illuminated signs is that they could be a help to security. If you have a sign that is constantly glowing potential burglars could be discouraged from entering the home – because it could be a cause for them to think whether cameras are in place or if there could even be someone still present.
Visibility isn’t just an issue in the evening, but the weather can hinder clients to view your company. In the event of a dense fog or intense downpour, shining brightly could be an important benefit.
Alongside your primary outdoor sign, the illumination of your sign is also a great option in locating key safety and wayfinding signs. If your visitors will struggle to find their way to crucial safety measures, well-lit signage is a great enhancement to your property.
In essence, a properly-designed illuminated sign could look elegant.
If you’re trying to create the impression that your product is more expensive, lavish or aspirational than the offerings of your competition, a elegant lighting for your signs will really boost your name in your clients their minds.
The best thing about LEDs is that they’re extremely compact and versatile and can be integrated into various designs in various ways. This allows you to create stunning effects like backlighting, which can produce an amazing shimmering halo that is illuminated behind and around logos and letters that are opaque.
There is nothing more offensive as an illuminated signage that has an unresponsive or flickering bulb, however LEDs can last for a long period of time. In most cases they can be anticipated to last for many years.
In short, if you’re looking to impress with your LED-lit sign, then an LED-lit sign is the best way to take.
How to differentiate your business
It is always an excellent idea to make sure your business is distinct from competitors. If there isn’t a clear statement that your company is unique in some way, potential customers might not understand why they should pick your business over another in the future.
The good news is that visual branding is a fantastic method to stand above the rest of the pack even if your competition do not have illuminated signs there’s a fantastic opportunity for you to ‘outdo the competition. (Of of course, if your rivals have signs that utilize illuminated signposts, that’s an additional reason to utilize them yourself so that your company isn’t perceived as less attractive when compared to.)
Making a statement with your signage is an excellent way to be noticed and the illumination with LEDs will surely turn heads. Of of course, anything that’s more prominent is also more memorable. Signage that is illuminated can help your brand stick in the mind of your customers for a long time after they’ve first seen it.
Signage of all kinds has to be designed to the actual context of the location they are placed. It’s not ideal to place the green sign on top of the greenery of a tree, or put the sign in a position which the majority of people won’t be able to discern.
Illumination can improve the options for installation by increasing visibility in non-ideal places and locations. For instance, a company that requires signage to be displayed in a dark area or underneath an overhang should be able to opt for a sign with an illuminated light to ensure their logo will be visible regardless of where it is.
LED lighting also makes it possible to utilize the colors of your brand in instances where you may be faced with a design issue. For instance, you may require an image of your brand in red on a red wall. should this sign be enhanced with a glowing internal light or halo-style backlighting, it can make it make a statement.
Efficiency in energy use
In addition to the other advantages that LED signage has, it is extremely energy efficient. Contrary to many other types of lightbulbs, LEDs do not heat up when turned on. And since this is the primary way in which most lightbulbs use up energy (by making heat, rather than lighting) LEDs can complete the task in less energy consumed.
Apart from being considerate towards your finances, LED lights have the added benefit of being environmentally friendly and keeping your company’s energy usage as minimal as it is. LED lighting is also recyclable.
In the end illumination of signage is an excellent investment for every business. With a sleek, luminescent sign, you’ll be able to shine all night and day, enhance the appearance of your brand and make your business stand out from competitors without spending a fortune or causing harm to the environment.
If you require expert advice on your project for illuminated signage, contact us today. contact us now to find out what we can do to help.