When it comes to your profile photo, choose something that is clearly identifiable (such as your company emblem). This image will display in the News Feed, so it should be clear and instantly recognisable. Your cover photo—the large image that appears at the top of your profile—allows you to showcase an image that represents who you are, so choose a high-quality, visually appealing photograph.
Please do not leave the “about” part of your website empty. This is your opportunity to express who you are, what you do, and what you believe in—take use of it!
Use your Facebook profile to promote your business rather than to sell your products or services. People should not be annoyed by a sales pitch; rather, you should be seeking to build relationships.
DO cultivate a distinct voice for your Facebook page’s audience.
To begin, take the tone of your company’s website and inject it with a good dose of personality and levity.
Make sure you don’t go overboard with the hashtags. According to several studies, Facebook postings that do not use hashtags receive the highest attention. On the other side, if someone searches for the hashtag you used, your post will appear in the results. The bottom line is to use them sparingly, and no more than two at a time.
DO make a point of highlighting your Facebook presence on your website, both by including the Facebook emblem and by embedding popular Facebook posts directly into your website. Simply select Embed from the drop-down menu at the upper right of the post and copy and paste the HTML code provided onto the page where you want the post to appear on your site.
DO reply swiftly and openly to any consumer who uses Facebook to make a complaint about your company, its products or services, so that everyone can see that you care about your customers and are sensitive to their concerns.
However, do not get into information regarding the problem. Encourage them to send you an email directly, or use Facebook chat to communicate in a more private setting.
DO make a point of highlighting important company events and milestones.
While you might submit a press release about a recent event on your company website’s news section, your Facebook page is the best place to make these events more relatable by posting entertaining images and personal thoughts about them.
DO produce intriguing material that encourages people to like your page and leave comments on your postings on social media platforms.
However, DO NOT utilise engagement-bait to entice users to interact with your page or page content.
BE AWARE of the fact that you may need to experiment with how frequently and when you post. According to research, you should publish once a day, with the optimal hours being 1-4 p.m. on weekdays and 1-2 p.m. on weekends, but it all depends on the audience you’re trying to target. Experiment with different posting times and days to find what works best for your audience.
DO develop an editorial calendar to assist you in producing high-quality, consistent content.
DO make content from other sources available to your audience.
Making posts that are engaging or beneficial to your Facebook followers—even if they have nothing to do with your company or products—is an excellent method to create trust and demonstrate that you value your consumers.
DO use video to capture your audience’s attention
videos are more likely to be shared than any other type of post, and Facebook users watch live videos for three times longer than prepared videos on the social media platform.
Boosting your Facebook posts is something you should consider. Boosted posts appear higher in the News Feed in order to boost visibility, and they may also appear on Instagram if the post has been approved. Wait until 24 hours have passed after you published your initial post before clicking Boost Post in the lower-right corner of the article to select your target audience, specify a budget, and begin sponsored marketing of your post.
DO include an image or photograph in your post
Facebook posts with photographs receive 2.3 times the amount of engagement as posts without images do.
DO make use of Facebook’s Page Insights feature to learn more about who is most engaged with your page (current clients? prospects?) and how well your Facebook page is performing in terms of reaching your target audience, likes, shares, and engagement with that audience.