You are currently viewing Ranking Factors: 2022 Case Study 
Ranking Factors: 2022 Case Study

Ranking Factors: 2022 Case Study 

It’s been a long time since Moz last published an in-house ranking factor study and a long time since I last published one before joining Moz.

The complexity of quantifying on-page factors within Google’s increasingly sophisticated interpretation of relevance is part of the reason I hesitate to make grand claims about the impact of algorithms. A change in the algorithm may have no impact, or it may have a huge impact. 

The point is that either extreme is unlikely in reality, and it is likely to have some intermediate impact. Thus, businesses plan their budgets to assume that the algorithm will not change in the short term. Nevertheless, I think a narrower study might yield value for a few reasons. Hopefully, we might notice a change in Google’s algorithm. Or, we might think a given industry or set of keywords might be untypical.

Link, domain, and brand level linking factors are all important ranking factors, but the number of do follow and follow links is increasing.

How to interpret a correlation study

To better understand the impact of computer, use on reading, the researchers undertook a correlational study. The method used is the simplest to study the relationship between two variables. Small businesses owners were surveyed in 2010 and again in 2012. The survey included many questions about the owner’s business and how they use computers to help with the business. It is a common phrase in the business world. Small businesses can typically take advantage of various business software that is often free to use or very low cost.

What counts as a good correlation? 

The answer is more complicated than you may think. There are four features to consider which are the stability of the correlation, the sign of the correlation, 

whether or not the correlation is statistically significant, and how many variables are in the data set.

Methodology This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA. The top 20 results are analyzed for business size, market share, pricing, features, and reviews. As of May 2015, the top 20 SaaS solutions include: 

External links are links to other websites. 

Links in blue and underlined are external links. The first part of the sentence is the introduction, and the rest is the main body. 

The word “required” is a tool that helps the reader to understand the purpose of this sentence is. The word “small” is also a tool that helps the reader to understand the purpose of this sentence is. The word “business” is also a tool for the reader to understand what is being discussed. The word “required” is a tool that helps the reader to understand the purpose of this sentence is. Moreover, the reader must understand the context of this sentence. If the user is looking for information about what software is required to run a small business, the sentence should read, “To run a small business, you need to have the following software.” 

If the user is looking for information about what software is required for a small business, the sentence should read, “The software that is required for a small business is Microsoft Office.”

Links to authoritative sources are better than links to other pages.

Links to authoritative sources are also good for SEO (Search Engine Optimization). Links to authoritative sources are also good for users.

There are three main categories we define of micro-tasks, i.e.,

(1) question-answering tasks, 

(2) description-writing tasks,

(3) and link-installation tasks. 


Links can find the details of the classification in the classification section. The task of a named entity recognition (NER) system is to identify which words in a document represent a person, place, or organization name. A typical NER system consists of five components:

  • A tokenizer that breaks a document into meaningful tokens.
  • A feature extractor that computes features from the tokens.
  • A classifier that predicts the category of a token.
  • A language model that predicts the sequence of tokens.
  • A parser combines the classifier and language model to predict whether a given sequence of tokens is valid language. 



Brand-level keyword volume

The volume of searches directly related to the brand name is significantly higher than the generic keyword volume. The following is a sample document after completing several Tasks: Tasks, in order of execution; First, the model generates a set of tasks individually. Each task is passed to the next processing step in the model. 

Does this mean branded search volume is a ranking factor? 

Not necessarily! And this is the type of conclusion I was seeking to warn you about earlier. Brand very likely is an important part of what Google is trying to measure with links, as ultimately, they want to give us results that we trust and want to click on. 

Google’s engineers are probably not narrow-minded enough to think that branded searches are the only way to measure brand. Whether Google measures branded searches is anyone’s guess.

What Google sees is that its algorithm closely correlates with DA. This is the kind of observation that only Google could make. For example, if a site’s DA is higher than its PageRank, then that site is more important than its PageRank would indicate. I would recommend making a copy of it and putting a lot of time, though, and effort into it. It is a very broad topic, but I would start with DA, SP, and PA. Also, try to make sure you have a great title that includes keywords in the title.