The major advantage of SMD Screens is their ability to broadcast more complex content and to share an atmosphere more easily. Video content is a must these days.
It is an ideal solution for telling a story and sharing emotions. It is also a tool for exchange or learning. In general, big brands are not content just to promote their product/service.
They want to tell a story around it and convey their values. This “storytelling” thus appeals to the client’s imagination and affect to create an attachment.
Likewise, the video medium allows for more creativity. Associated with the format of certain screens, it is thus possible to create completely innovative communication media.
Indeed, the giant screen is a way to create an original visual experience that will generate a certain enthusiasm among the spectators. This thus offers the opportunity to create a buzz, like this giant curved screen installed in Chengdu, China, which, with a certain viewing angle, creates a 3D illusion.
These videos have also been viral on social networks in recent months.
Finally, digital media offer more responsiveness. In our society where everything goes at 100 per hour and we have immediate access to information. It is therefore important to be able to react to business opportunities.
Thanks to the ease of updating the screens in real-time. Simply send the media to be broadcast, or schedule it for your display to be published when the time is right.
Communicating following the news allows you to position yourself as avant-garde and as a disseminator of information. So many elements that will increase the notoriety of a company.
DEVELOP YOUR NOTORIETY WITH DYNAMIC DISPLAY
In our hyper-competitive environment, it is not always enough to offer a quality product or service to ensure sales. Indeed, this does not necessarily justify that customers will adhere to it immediately.
As in all commercial approaches, you have to gain notoriety and convince customers to come to you. Finally, the ultimate goal is to build loyalty. The strongest way is to create a form of community around your brand, thanks to your image or your values. We can cite the examples of Apple, Vans, and East Pak.
In addition, especially outdoors, digital signage helps to stand out and stand out from its competitors. In addition, on a giant screen, you can not only broadcast a message but also communicate more easily about your brand universe and its values.
Especially since digital tools have a much appreciated modern and dynamic image. As demonstrated in a 2019 Ipsos study: 89% of customers are in favor of using screens at points of sale.
THE ADHESIVE POWER OF GIANT LED SCREENS
The digital screen can catch the eye and provide a more global consumer experience. According to a 2016 Popai study, digital signage on a giant SMD Screens allows an average increase of 23%* in sales.
This can go far beyond an effective strategy, especially when it helps to improve the adhesion to its brand image. This is why many studies have looked into the subject of digital signage and its interest in terms of notoriety and effectiveness.
The giant screen attracts the eye from afar and lets out the mass of advertisers. Indeed, it captures the attention of passers-by long before a conventional display.
The screens, therefore, have a better memorization rate. They thus facilitate a better registration of the message and the associated brand image.
Finally, digital signage promotes consumer engagement. Indeed, we are used to interacting with screens daily. This is why we assimilate these uses also at the point of sale or in the street.
The choice of screens thus makes it possible to convey an image of openness to the customer, a desire to interact with him.