SEO is hard work that requires consistent effort to reap the rewards. Some SEO tasks can be better suited to your monthly-to-do list. Consistency is the best way for you to reap the rewards.
Here are our top monthly SEO tasks that will make your digital marketing strategy more successful.
- Optimize Existing Content
Your content marketing practice may have been around for some time. This could mean that your content library is not up to your highest standards. Ask content experts to go through your old content and decide if it is still appropriate for publication or if you could make some improvements.
- Evaluate Content Quality
It is not as simple as it sounds to evaluate content quality. Rich content is what you are looking for. Rich content is robust. It can be used in multiple media formats. Aside from that, it offers tons of information your audience can use to make decisions.
Keep it simple. Create a rubric to help you and your team quickly distinguish rich content from low quality content.
- Remove Low Quality Pages
Optimizing old content should be part of your content plan. However, not all pages or content are worth the effort and time it takes to update or optimize. It is important to have a way to identify pages that are of low quality and should be deleted from the archive.
- Competitor Analysis
An analysis of your competitors will give you a point from which to practice benchmarking. Competitive benchmarking is where you use the performance of your competitors as a benchmark for your own unique SEO performance.
- Engage With Users
A comprehensive SEO strategy requires that you are willing to be involved in the development of it. Local customers, especially, are eager for genuine marketing engagement.
You can use local methods to attract local users. Make sure you claim your Google My Business profile, and optimize that profile with reviews.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a Tampa SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
